Swym Admin Report

Created by Kshitija Srivastava, Modified on Mon, 16 Sep at 9:00 AM by Subham Choudhury

TABLE OF CONTENTS

Wishlist Metrics
Wishlist Activity Details
Shared Wishlist Details page
Swym Back in Stock Alerts Reports
- Requested Alerts Metrics
- Swym BiS Alerts Conversion Metrics
Sent Alert Details
Product Page
Pending Alerts
Marketing List Opt-ins

Welcome to the Wishlist Plus Application Metrics Overview!

In this document, you will find a comprehensive display of the key performance metrics for the Wishlist Plus application. This includes detailed insights into conversion metrics, revenue details, and other critical performance indicators. Whether you are looking to track user engagement, analyze purchasing trends, or evaluate the overall impact of the Wishlist Plus features on your business, this document will provide you with the necessary data to make informed decisions.

For opening the Swym admin to view reports you need to follow the below give steps -

1. Open the app embed on Shopify

2. Click on the "View Reports" button

A. Wishlist Metrics

1. Wishlist Conversion Metrics

Metric Name	Summary	Description
Revenue from Wishlist Plus	Revenue claimed via Wishlist Plus sessions + Revenue claimed via SFL sessions	The sum of order values of swym attributed orders which has app as Wishlist / SaveForLater
Swym AOV	Average of Order Value per order claimed from Wishlist Plus & SFL	(Total revenue claimed from logged-in & guest shoppers of Wishlist Plus) / No: of distinct orders claimed from Wishlist Plus & SFL sessions
Sent Alerts	Wishlist metrics + SFL metrics	Number of Wishlist Plus & SFL-related alerts that were sent
Clicked Alerts		Number of alerts out of the Sent Alerts that are clicked
Purchases From Alerts		Number of Clicked Alerts that lead to Orders

Wishlist Engagement Metrics

Metric Name	Summary	Description
Wishlist Actions	Wishlist Plus actions + SFL actions	The total number of actions performed by logged-in & guest shoppers via Wishlist Plus & SFL
Wishlist Reminders		Breakdown of the number of Alerts sent via Wishlist Plus & SFL among these notification types
Price Drop Alerts
Low stock alerts
Back in stock
Wishlist Shares
Wishlist Plus Sessions	Wishlist Plus sessions → No: of unique sessions via Swym Site sessions → No: of unique site sessions	A site session starts when a shopper enters a store for the first time and the session will be alive for 30mins or until the shopper logs out of the store (if they ever logged in). Wishlist Plus sessions are the unique site sessions out of the Wishlist Plus actions performed by the shoppers.
Wishlisted Products	Wishlist products + SFL products	Total number of unique product variants that are added to Wishlist / SFL
Total Wishlist users	Total Wishlist Users + Total SFL Users	Number of unique logged-in shoppers who have added items to Wishlist / SFL

Saved for later Metrics

Metric Name	Summary	Description
Revenue from Save For Later	Revenue claimed via SFL sessions	The sum of order values of swym attributed orders which has app as SaveForLater
Saved for Later Actions		The total number of actions performed by logged-in & guest shoppers via SFL
Sent Alerts	SFL Sent Alerts	Number of Wishlist Plus related alerts that were sent
Clicked Alerts	SFL Clicked Alerts	Number of alerts out of the Sent Alerts that are clicked
Purchases	SFL Purchases from Alerts	Number of Clicked Alerts that lead to Orders

Shared Wishlist Metrics

Metric Name	Description
Shared via Email	No: of lists that are shared via email
Shared via Social Media	Number of lists shared via twitter, facebook or copylink

B. Wishlist Activity Details

This page displays the list of recent Wishlist Plus & SFL activities. It contains all the Add to Wishlist / Add to SFL actions performed by logged-in & guest shoppers

Column Name	Description
Product Image	Image of the product which is added to Wishlist / SFL
Product Title	Title of the product which is added to Wishlist / SFL
SKU
User Email	Contact info of the Shopper
List Name	Name of the Wishlist / SFL
Created Date	Date when the shopper added the product to the Wishlist / SFL

Properties

Date Range: Applied on the column Created Date,i.e.; list add date
Sort criteria: Sorting is not allowed
Search Criteria: List shares can be filtered out based on the columns → User Email, SKU, variantid (epi), productid (empi) & Product Title

Search string format :

user:<user_email> or <user_email>
sku:<sku> or <sku>
variantid:<epi> or <epi>
productid:<empi> or <empi>
title:<product_title> or <product_title>

Download: A CSV file named WL activity.csv will be downloaded

Columns : Product Title, VariantKey1, VariantValue1, VariantKey2, VariantValue2, VariantKey3, VariantValue3, ProductID, VariantID, SKU, PageURL, UserEmail, ListName, CreatedDate
All the Wishlist / SFL activities in the selected DateRange will be returned ← No row limit applied

C. Shared Wishlist Details page

This page displays the list of recent Wishlist Plus & SFL list shares performed by logged-in & guest shoppers

Column Name	Description	Possible Values
User Email	Contact info of the shopper who shared the list
List Name	Name of the Wishlist / SFL
Sharing Mode	Medium via which the list is shared	email facebook twitter copylink
Shared Email	Contact info of the shopper who received the list
Created Date	Date when the list is shared

Properties

Date Range: Applied on the column Created Date,i.e.; list share date

Sort criteria: Sorting can be performed based on the column → Created Date

Search Criteria: List shares can be filtered out based on the column → User Email

Search string format → user:<user_email> or <user_email>

Download: A CSV file named WL Shares.csv will be downloaded

Columns: SharedFromEmailID, ShareMedium, SharedToEmailID, ListName, SharedDate

All the Wishlist / SFL shares in the selected DateRange will be returned ← No row limit applied

D. Swym Back in Stock Alerts Reports

Requested Alerts Metrics

Metric Name	Description
Subscribed alerts	No: of BiS Alert subscriptions
Alert Subscribers	No: of unique shoppers who have made BiS Alert subscriptions
Alert Requested Products	No: of distinct product variants for which BiS alert subscriptions were made

2. Swym BiS Alerts Conversion Metrics

Metric Name	Summary	Description
Revenue from Swym BiS Alerts		The sum of order values of swym attributed orders which has app as Watchlist
Swym BiS Alerts AOV	Average of Order Value per order that is claimed from Swym BiS Alerts	(Total revenue claimed from logged-in & guest shoppers of Swym BiS Alerts) / No: of distinct orders claimed from Swym BiS sessions
Sent Alerts	BiS Sent Alerts	No: of BiS alerts that were sent
Clicked Alerts	BiS Clicked Alerts	No: of alerts out of the Sent Alerts that are clicked
Purchases	BiS Purchases from Alerts	No: of Clicked Alerts that lead to Orders
Total Products		No: of distinct product variants for which BiS alerts were sent

Requested Alerts Details page

This page displays the list of the recent Back in Stock subscriptions made by shoppers

Column Name	Description	Possible Values
Product Image	Image of the product for which the alert is sent
Product Title	Title of the product for which the alert is sent
SKU
Request Date	Date of BiS alert subscription
Email / Phone Number	Contact info of the subscriber
Status	The status of the alert/event	Pending Sent
Sent Date	Date when the alert/event is successfully sent

Properties

Date Range: Applied on the column Request Date,i.e.; date of BiS alert subscription
Sorting criteria: No sorting allowed
Search Criteria: List shares can be filtered out based on the columns → Email / Phone Number, SKU, variantid (epi), productid (empi), Product Title & Status. Search string format :

user:<medium_value> or <medium_value>
sku:<sku> or <sku>
variantid:<epi> or <epi>
productid:<empi> or <empi>
title:<product_title> or <product_title>
status:sent or status:pending

Download: A CSV file named BIS requests.csv will be downloaded
- Columns: Product Title, VariantKey1, VariantValue1, VariantKey2, VariantValue2, VariantKey3, VariantValue3, ProductID, VariantID, SKU, PageURL, Channel, ContactInformation, RequestDate, AlertStatus, SentDate
- All the BiS subscriptions in the selected DateRange will be returned ← No row limit applied

E. Sent Alert Details

Column Name	Description	Possible Values
Product Image	Image of the product for which alert is sent
Product Title	Title of the product for which alert is sent
SKU
Alert Type	The type of alert / event that is sent	lowstock addedtowishlist backinstock comingsoon pricedrop emailmyfaves authemail wishtrending backinstockReminder bispa-ack addedtosfl sfl-backinstock sfl-pricedrop sfl-lowstock sfl-list-share
Channel	The medium through which the alert / event is sent	email sms event (data integration)
Email / Phone number	Contact info of the subscriber
App name
Sent Date	Date when the alert / event is successfully sent or got errored out / blocked depending upon its status
Status	The status of the alert / event	Sent Error Blocked
Clicked	The sent alerts that were clicked by shoppers	Yes No
Purchases	The clicked alerts that lead to purchases	Yes No
Revenue	The revenue claimed from these Purchases

Properties

Date Range: Applied on the column Sent Date,i.e.; the date when the alert/event is successfully sent or got errored out / blocked depending upon its status
Sorting criteria: No sorting allowed
Search Criteria: Sent Alerts can be filtered out based on the columns → Email / Phone Number, SKU, variantid (epi), productid (empi) & Product Title
- Search string format :
  - user:<medium_value> or <medium_value>
  - sku:<sku> or <sku>
  - variantid:<epi> or <epi>
  - productid:<empi> or <empi>
  - title:<product_title> or <product_title>
Download: A CSV file named Sent alerts details.csv will be downloaded
- Columns: Product Title, VariantKey1, VariantValue1, VariantKey2, VariantValue2, VariantKey3, VariantValue3, ProductID, VariantID, SKU, PageURL, AlertType, Channel, ContactInformation, App Name, SentDate, ClickFromAlert, Purchases, Revenue
- All the alerts/events (that are either successfully sent or got errored out / blocked) in the selected DateRange will be returned ← No row limit applied

F. Product Page

This page displays the list of products/product variants based on the grouping selected by the merchant. The product/product variant should have at least one wishlist action or subscription or sent alert/event or order to be displayed on this page.

Two types of grouping are available for this page :

Variant-wise
- All metrics are specific to that product variant
- Send Swym BiS Alerts available → Back in Stock Alerts get sent for that specific product variant
Product wise
- All metrics are specific to the master product
- Send Swym BiS Alerts not available

Column Name	Description
Product Image	Image of the product variant
Product Title	Title of the product variant
SKU
Inventory	Current stock quantity for that product variant
Last Update	Date-Time when the details of the product is last updated
Sent Alerts	No: of alerts/events sent for that product variant
Wishlist Actions	No: of wishlist actions performed on that product variant
Subscriptions	No: of Back in Stock alert subscriptions for that product variant
Revenue	Swym attributed Revenue claimed from that product variant → Only available for variant-wise grouping
Actions	Send Swym BiS Alerts button → Only available for variant-wise grouping

Properties

Date Range: Applied on the columns → Subscriptions, Wishlist Actions, Sent Alerts & Revenue
Sorting criteria: Sorting can be done on the columns → Wishlist Actions + Subscriptions (default), Wishlist Actions, Subscriptions, Sent Alerts
Grouping criteria: variant / product
Search Criteria: Products / Product variants can be filtered out based on the columns → SKU, variantid (epi), productid (empi) & Product Title
- Search string format :
  - sku:<sku> or <sku>
  - variantid:<epi> or <epi>
  - productid:<empi> or <empi>
  - title:<product_title> or <product_title>
Download: A CSV file named Product.csv will be downloaded
- Columns: Product Title, VariantKey1, VariantValue1, VariantKey2, VariantValue2, VariantKey3, VariantValue3, ProductID, VariantID, SKU, PageURL, SentAlerts, WishlistActions, Subscriptions, Revenue, Inventory, LastUpdateDate
- All the Products / Product Variants (with any one Swym action/order) in the selected DateRange will be returned based on the grouping selected ← No row limit applied

G. Pending Alerts

Column Name	Description
Choose Product	Checkbox to select the product variant
Product Image	Image of the product variant
Product Title	Title of the product variant
SKU
Inventory	Current stock quantity for the product variant
Last Update	Date-Time when the details of the product is last updated
Sent Alerts	No: of alerts / events sent for the product variant
Subscriptions	No: of Back in Stock alert subscriptions for the product variant
Revenue	Swym attributed Revenue claimed from the product variant → Only available for variant-wise grouping

Properties

Date Range: Applied on the columns → Subscriptions, Wishlist Actions, Sent Alerts & Revenue
Sorting criteria: Sorting can be done on the columns → Subscriptions (default), Sent Alerts
Grouping criteria: Only variant
Search Criteria : Pending Alerts can be filtered out based on the columns → SKU, variantid (epi), productid (empi) & Product Title
- Search string format :
  - sku:<sku> or <sku>
  - variantid:<epi> or <epi>
  - productid:<empi> or <empi>
  - title:<product_title> or <product_title>
Download: A CSV file named PendingAlerts.csv will get downloaded
- Columns: Product Title, VariantKey1, VariantValue1, VariantKey2, VariantValue2, VariantKey3, VariantValue3, ProductID, VariantID, SKU, PageURL, AlertStatus, SentAlerts, WishlistActions, Subscriptions, Revenue, Inventory, LastUpdateDate
- All the Pending alerts in the selected DateRange will be returned ← No row limit applied

H. Purchase

There is a dropdown available on top which enables you to choose any one of the following options :

Swym Purchase Contribution → The APIs consider Purchases through all Swym sessions

Wishlist Plus Contribution → The APIs consider Purchases through Wishlist Plus app sessions alone

Swym Back in Stock Alerts Contribution → The APIs consider Purchases through Swym BiS Alerts app sessions alone

Metric Name	Section	Summary	Description
Swym Revenue Contribution	Swym	Revenue claimed from purchases through Swym sessions	The sum of order values of swym attributed orders
Swym Revenue Contribution	Store	Total revenue of the Store	The sum of order values of total Site orders
Swym Average Order Value	Swym	AOV of orders through Swym	(Total revenue claimed via Swym app sessions from logged-in & guest shoppers) / (Number of distinct orders claimed from Swym app sessions)
Swym Average Order Value	Store	AOV of total Store orders	(Total revenue of Store) / (No: of distinct Store orders)
Orders Through Swym	Swym	No. of orders from Swym sessions	No: of distinct orders claimed from Swym app sessions
Orders Through Swym	Store	Total no: of Site orders	No: of distinct Site orders
Swym items per order	Swym	Average no: of items per order through Swym	(No: of distinct order items via Swym app sessions) / (No: of distinct orders claimed from Swym app sessions)
Swym items per order	Store	Average number of items per Site order	(Total number of distinct order items in Store orders) / (Total no: of distinct Store orders)
Swym Conversion Rate	Swym	Swym sessions that lead to purchases	(Number of Swym attributed orders) / (Number of Swym sessions)
Swym Conversion Rate	Store	Site sessions that lead to purchases	(Total number of Site orders) / (Total no: of Site sessions)
Swym Revenue Contribution	NA	Percentage of Swym attributed revenue in the total Store revenue	(Revenue claimed by Swym) / (Total Store revenue)
Swym Order Contribution	NA	No: of Swym orders out of all Store orders	(No: of Swym attributed orders) / (Total no: of Site orders)
Revenue Contribution	SFL	Save for later purchases (Only available for SFL enabled stores)	Revenue claimed by Swym via Save For Later sessions
Purchases	SFL		No: of orders via Save For Later sessions

Purchase Details section

This section displays the list of purchases made by shoppers through Swym sessions on that date range.

Column Name	Description	Possible Values
Product Image	Image of the product that is purchased
Product Title	Title of the product that is purchased
SKU
Email / Phone Number	Contact info of the shopper
Order Mode	The Swym app/feature which leads to the order	Wishlist Plus Swym BiS Alerts Save For Later
Order Value	The value of that product in the order
Created Date	Date when the product is purchased

Properties

Date Range: Applied on the column Created Date ,i.e.; date when the product is purchased
Sorting criteria: Sorting can be performed on the following columns → Created Date (default), Product Title, Order Value
Search Criteria: List shares can be filtered out based on the columns → Email / Phone Number, SKU, variantid (epi), productid (empi) & Product Title
- Search string format :
  - user:<medium_value> or <medium_value>
  - sku:<sku> or <sku>
  - variantid:<epi> or <epi>
  - productid:<empi> or <empi>
  - title:<product_title> or <product_title>
Download: A CSV file named Purchases.csv will be downloaded
- Columns: Product Title, VariantKey1, VariantValue1, VariantKey2, VariantValue2, VariantKey3, ProductID, VariantID, SKU, PageURL, OrderID, UserEmail, OrderMode, OrderValue, PurchaseDate
- All the purchases that are claimed by Swym in the selected DateRange will be returned ← No row limit applied

I. Marketing List Opt-ins

Marketing List Opt-ins Metrics

Metric Name	Description
Email Capture	No: of email IDs captured by Swym
Phone number capture	No: of phone numbers captured by Swym
Added to Marketing List	No: of shoppers who’ve opted for marketing emails/sms
Wishlist Plus	No: of email id/phone number captures via Wishlist Reminder
Swym BiS Alerts	No: of email id/phone number captures via BiS Subscription Form

Marketing List Opt-ins Details

This section displays the list of the email-ids / phone numbers captured by Swym via Wishlist Reminder / BiS Subscription form.

Column Name	Description	Possible Values
Email / Phone Number	Contact info of the shopper
Capture Source	the source via which the shopper’s contact info is captured	BiS Subscription Wishlist Reminder
Added To Marketing List	If the shopper has opted for marketing emails/sms or not	Yes No
Capture Date	Date when the shopper’s contact info is captured

Properties

Date Range: Applied on the column Capture Date,i.e.; the date when the shopper’s contact info is captured
Sorting criteria: Sorting can be performed on the column, Capture Date
Search Criteria: List shares can be filtered out based on the columns → Email / Phone Number
- Search string format :
  - user:<medium_value> or <medium_value>
Download: A CSV file named Opt-Ins.csv will be downloaded
- Columns: Email/Phone Number, CaptureSource, AddedToMailingList, CaptureDate
- All the Pending alerts in the selected DateRange will be returned ← No row limit applied

Swym Admin Report

A. Wishlist Metrics

Wishlist Engagement Metrics

Saved for later Metrics

Shared Wishlist Metrics

B. Wishlist Activity Details

C. Shared Wishlist Details page

D. Swym Back in Stock Alerts Reports

Requested Alerts Metrics

2. Swym BiS Alerts Conversion Metrics

Properties

E. Sent Alert Details

Properties

F. Product Page

Properties

G. Pending Alerts

Properties

Purchase Details section

Properties

I. Marketing List Opt-ins

Marketing List Opt-ins Metrics

Marketing List Opt-ins Details

Properties